Australia’s leading equipment distributor CEA, announces an exciting rebrand of Redstar Equipment. CEA will distribute Atlas Copco generators, portable air compressors, and lighting towers under the CEA banner.
CEA is the exclusive distributor of JCB construction and agricultural machinery as well as Dynapac compaction and paving equipment. According to Hylton Taylor, CEO of CEA, we are now consolidating our class leading brands by making Atlas Copco part of the CEA brand.
“Our mission is one of continuous growth and expansion with CEA as a market leading distributor of globally recognised equipment brands, dedicated to enhancing our service and product offerings for customers in the rental, construction, mining and agricultural industry,” says Hylton.
“For customers of Redstar Equipment, they will continue to receive the same quality service, after sales support and market leading Atlas Copco products. The only difference they will notice is the change from Redstar to the Atlas CEA brand. Under one brand, we are in a better position to manage the marketing, distribution and overall servicing of all our suppliers’ equipment and give our customers clarity on which entity they are dealing with. This initiative will bring greater recognition to the CEA name and ultimately, we expect will deliver long terms benefits to our dealers, branches and customers,” Hylton said.
Atlas CEA will continue to operate out of their 4 dedicated branches and will continue to expand their dealer network.
Although day-to-day operations of the new division will be unchanged, the Sydney CEA dealership is relocating to a new $27 million state-of-the-art facility in Horningsea Park later this year.
The facility, located at Bringelly Business Hub, Leppington, totals 22,000sqm and will house a workshop, warehouse and operational areas, including 1,575sqm for a showroom for JCB, Atlas Copco and Dynapac equipment.
About Atlas CEA
Atlas CEA is a privately owned business with 4 branches and over 30 dealer outlets.
We supply our diverse range of equipment to industries such as rental, construction, agriculture, government, defence, waste management, mining and civil works.
We provide sales, parts and service Australia-wide through our network of branches and dealers.
The trusted relationships that we have built with our communities, customers, dealers and employees continue to create shared successes.
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